About Niadirect
What is Niadirect?
Niadirect connects local businesses with people who recommend them on WhatsApp Status. A business funds a campaign, promoters post it for their contacts, and the business pays for every verified tap on a promoter's link.
Do I need to install anything?
No. Niadirect works in the browser on your phone or computer.
For promoters
What does it cost to join?
Nothing. Joining is free, and we never take a share of what you earn.
What do I need to sign up?
Your Kenyan mobile number, full name, national ID number, the M-Pesa number for your earnings, your county and a photo of yourself. The photo is used only to verify your identity.
How do I earn?
Choose a campaign, copy the caption we give you and post it to your WhatsApp Status. You earn for every verified tap on your link.
Which taps count?
Taps from real people, counted once per person. Every tap is checked before it's paid.
Can I tap my own link?
No. Taps from you, from devices you control or from automated tools aren't paid, and can lead to your account being closed.
What if my account is put on hold?
While your account is on hold, you can't take new campaigns and withdrawals are paused. Every hold is reviewed by a person, and you can see its status on your account screen.
When can I withdraw my earnings?
Earnings become available a set time after each tap. Your earnings screen shows what's pending, what's available and when the next amount clears. Withdrawals go to the M-Pesa number on your account.
For businesses
What does it cost?
You set the price per verified tap and decide how much to put into each campaign. Our fee is shown before you confirm, and you pay only for verified taps.
What do I need to sign up?
Your Kenyan mobile number, your business name, the WhatsApp number customers should contact, and your Till or Paybill number.
What do I get?
Local promoters post your campaign on their WhatsApp Status. Customers who tap arrive in your WhatsApp chat with a message that names the campaign and carries a reference. Your campaign screen shows verified taps, spend and remaining budget.
What happens to unspent budget?
A campaign ends when its budget can't cover another tap or when it reaches its end date. Anything left returns to your balance for your next campaign. To withdraw it to M-Pesa, contact us.
Who writes the caption promoters post?
We do, so every post names your business and carries a working link. You write the offer line and the message customers send.
Signing in
How do I sign in?
With your mobile number and password.
Why did I receive a code?
We send a code when you create an account, reset your password or change your mobile number. If you didn't ask for one, contact us.
Why was I signed out?
You're signed out automatically after a period without activity, and after a set time even if you're active. Sign in again to continue.
Will Niadirect ask for my password or a code?
Never, whether by phone, by message or in person.
Your data and records
What information do you keep about me?
Our privacy policy lists what we collect, why, how long we keep it, and how to access, correct or delete it.
My figures look wrong. What should I do?
Contact us with the date and amount. Records are never edited: corrections are added as new entries, so you can see both.